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Strove Branding

👀 Strove's Vision

Strove’s mission is to enact positive behavioural change in its users by providing incentives to lead healthier lifestyles. Focusing on the wellbeing pillars of physical health, mental health and environmental health, Strove aims to instil a culture of health, raise employee engagement, and reduce burnout. Strove uses preventative care measures such as gamified physical activity, progress tracking, insightful health metrics, educational content, sleep content, and meditation content. Retroactive care models are also available through 1:1 virtual consultations and access to national and company resources.

🌟 Reimagining Strove: Your Wellness, Your Identity

As we embark on the journey of rebranding our identity, we want you, our valued client, to be an integral part of this exciting evolution. Your insights, experiences, and perspectives matter greatly to us, and we believe that your feedback will play a pivotal role in shaping the future identity of Strove.

🎨 Two Concepts, One Vision

We are presenting two brand concepts that encapsulate our commitment to innovation, wellbeing, environment and community. Each concept reflects a unique aspect of Strove's personality, and we can't wait to hear which one resonates most with you.

Concept 1:

https://storage.tally.so/6ab919fa-2c53-4045-8426-87e6be657126/cc646264d7f6466bc7253b586dce236f5IBiB8HXy9fDO6tu-0.jpeg
https://storage.tally.so/77b08c5e-8138-453d-aee8-79c4e38212ea/cc646264d7f6466bc7253b586dce236f5IBiB8HXy9fDO6tu-1.jpeg
https://storage.tally.so/32f7aa02-63c1-428a-a0dc-ee1052b6bbdf/concept-1-p3.png
https://storage.tally.so/9b98c982-3450-49dd-9aba-19b60f6a46bb/concept-1-p4.png
https://storage.tally.so/12ca0ae8-96eb-4a33-9e0e-8099d14c0b36/cc646264d7f6466bc7253b586dce236f5IBiB8HXy9fDO6tu-4.jpeg

Concept 2:

https://storage.tally.so/d66811f4-eab2-45b2-8ebb-c8b9672a4eab/f43f06701def4c62f311d41a17104320qg3iyBS5KfTuiJAD-0.jpeg
https://storage.tally.so/19ae27b0-5de9-4c74-8a89-e988b4017b53/f43f06701def4c62f311d41a17104320qg3iyBS5KfTuiJAD-1.jpeg
https://storage.tally.so/301a2689-a0c5-48c1-a5f9-56409c1be12d/f43f06701def4c62f311d41a17104320qg3iyBS5KfTuiJAD-2.jpeg
https://storage.tally.so/21517420-c712-46dd-9666-881e5687ddeb/concept-2-p4.png
https://storage.tally.so/abe26533-bf30-43a8-943d-28d1c5ff0b9e/f43f06701def4c62f311d41a17104320qg3iyBS5KfTuiJAD-4.jpeg

🔍 Your Feedback Matters: How You Can Contribute

Your opinion is invaluable to us. We invite you to explore both concepts and share your thoughts with us through a brief survey which you can find below. Your feedback will guide us in making decisions that align with the preferences and expectations of the Strove community.

🚀 Together Towards a Healthier Tomorrow

Strove has always been more than an app; it's a community, a support system, and a partner in your wellness journey. With your involvement, we are confident that this rebranding will usher in a new era of innovation and inspiration for all.
Thank you for being an essential part of the Strove family. We eagerly anticipate your feedback and look forward to creating a refreshed identity that mirrors the vibrant spirit of our brand and community.

Email Address

Which concept do your prefer?

Which concept do your prefer?
A
B

On a scale of 1 to 5, how well does this branding concept resonate with you? (1 being not at all)

On a scale of 1 to 5, how well does this branding concept resonate with you? (1 being not at all)

What emotions or feelings does this branding concept evoke for you?

Does this branding concept feel memorable or distinctive to you?

Does this branding concept feel memorable or distinctive to you?
A
B

On a scale of 1 to 5, how effectively does this branding concept communicate our brand's message or identity? (1 being not at all)

On a scale of 1 to 5, how effectively does this branding concept communicate our brand's message or identity? (1 being not at all)

Do you find this branding concept visually appealing?

Do you find this branding concept visually appealing?
A
B

Would this branding concept attract you to engage with our brand more? Please explain.